Veronica Vasicka is a New York City native: a photographer, musician, DJ and founder of the epic record label and on-line music resource Minimal Wave. As one of the founding members of East Village Radio, she managed the station during its pirate days and began collecting obscure and long forgotten gems that fell somewhere between the Cold Wave, Post-Punk, Industrial and Synth-pop genres. Not knowing what to classify these bands as, she coined the genre Minimal Wave in 2004 and set up the website www.minimalwave.com as an online resource to share her finds with the rest of the world.
The response to the website was huge and shortly after its launch, Veronica began tracking these artists down and re-issuing their work on the Minimal Wave label. Most of these bands recorded extremely limited copies of their work in their basements and shared their work with the world via John Peel’s radio show and a handful of underground music mailings. The music released on the label ranges stripped down, D.I.Y. synth-pop to pioneering industrial electronics.
In addition to running Minimal Wave, Veronica launched her sub-label Cititrax in 2008 (www.minimalwave.com/releases/cititrax) initially to reissue a rare Chicago house record. Over the years it has become an outlet to expose newer synth-based acts (An-i. Silent Servant, Broken English Club, Marie Davidson, Buttechno). Veronica DJs monthly in New York City, and around the world, as well as having hosted a weekly radio show from 6-8pm ET on East Village Radio for 10 years. Currently, she is back on the air via Red Bull Radio with a monthly show called This Side Of Nowhere (https:// www.redbullradio.com/shows/this-side-nowhere)
She has curated and released about 100 albums by now, amongst them were her highly lauded "tapes" compilations (The Lost Tapes, Found Tapes, Hidden Tapes, Bedroom Tapes) and The Minimal Wave Tapes: Volumes 1 and 2 which were picked up, released and distributed by Stones Throw Records.
Veronica’s DJ sets range from raw, danceable industrial electronic to cold wave fused with mutant house and underground techno. She likes to tell a story when spinning and to teach the crowd about the roots of electronic music. She has a fantastic talent for synthesizing her influences into an unforgettable night of dancing.
Veronica has done mixes for Mixmag, XLR8R, LN-CC Boutique, Delfina Delettrez, Dekmantel, Dazed And Confused, I.D. Magazine, Noise In My Head, 2-Times, Beats in Space, and Sonar.Veronica has DJ'd events for Art Basel, MoMA, MoMA P.S. 1, Miu Miu, Calvin Klein, Surface To Air, Agnès B, and 22/4 Hommes Femmes. She also played festivals such as Primavera Sound, Sonar, Dekmantel, La Route Du Rock, Astropolis, Atonal, Simple Things, Flow, Cynetart, Signal as well as numerous club nights in New York City, Los Angeles, San Francisco, Seattle, Vancouver, London, Paris, Lyon, Amsterdam, Rome, Milan, Frankfurt, Berlin, Brussels, Hamburg, Prague, Stockholm, Tel Aviv, Copenhagen, Malmö, Helsinki, Bucharest, Athens, Moscow, Tokyo, Mexico City, Manchester, Belfast and Glasgow.
Veronica has been featured in various notable publications such as The New York Times, Interview Magazine, Dazed & Confused, I.D. Magazine, Vice, Electronic, Revel In New York, New York Magazine, Record Magazine, Electronic Beats, and Time Out New York